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ÇAĞRI ÖZER
6+ Years of Experience | Enterprise Brand Portfolio | 4-Person Team Leadership

Hi, I'm Çağrı Özer.Performance marketing manager.

I've spent six years running paid search and paid social for enterprise brands. I build the measurement layer and turn budgets into measurable growth.

Career

Six years on the agency side; enterprise brands and SaaS accounts.

WPP Media

formerly GroupM / Wavemaker · Istanbul

Paid Search Manager

Feb 2025 - Present

  • Leading a 4-person Paid Search team; end-to-end strategy across Google, Microsoft, and Apple Search.
  • Rebuilt the account structure for an enterprise fashion retailer, lifting ROAS 45% within a quarter.
  • Ran brand defense for a cosmetics brand at a unit cost 65% below the account average.
  • Measurement layer built on GTM, GA4, and Looker Studio; monthly performance reviews for senior stakeholders.

Sr. Performance Marketing Executive

Jun 2022 - Feb 2025

  • Paid Search lead across FMCG, insurance, and furniture categories; Search, Performance Max, and Display campaigns.
  • SA360 bid strategies and media planning across multi-brand portfolios.
  • GA4 audiences, GTM-driven conversion tracking, and client-facing Looker Studio dashboards.

Hey Digital

Tallinn, Estonia · remote

Junior Paid Media Specialist

Sep 2020 - Mar 2022

  • Paid acquisition on Google, Facebook, and LinkedIn for US and EU SaaS brands.
  • Free-trial, demo, and webinar funnels; weekly and monthly reporting cycles.

Earlier: Emergency Medical Technician / Paramedic (2015 - 2020) at hospitals and 112 Emergency Medical Services across Türkiye.


Results

Translated from Turkish

Çağrı managed the brand's Google, Apple, and Bing advertising end to end, making a strong contribution in performance optimization, budget management, analysis, and strategic planning. Thanks to his ownership of the brand, he didn't just run the operational side; he also proactively developed opportunity areas that contributed to growth.

N

N. Y.

Performance Marketing Executive, Enterprise Fashion Retailer

Translated from Turkish

We have been working with Çağrı for over a year. Thanks to the new structure he built on Google and Meta, the server-side tracking setup on the measurement side, and the content strategy he shaped for new channels based on analyses of our existing customers, our monthly revenue has grown almost 2.5x. We also see much more clearly how much each channel brings in, so we can scale our investments with peace of mind. He takes care of whatever we need on the digital side, and even researches and guides us on topics beyond his own scope.

U

Umut C.

Panda Kindermöbel

Translated from Turkish

We started with Çağrı last year on the advertising side; as sensible as our steps were, our website was holding us back. He took the information we shared with him and turned it into a true work of art. Even though we pause the ads off-season, appointment requests still keep coming through the site thanks to his SEO work. Our parents are also very happy, since they can find every detail on the site, right down to the calorie counts of the meals. We sincerely thank him.

U

Uğur Y.

Altıneller Okulları

I had the pleasure of working directly with Cagri for about 8 months at Hey Digital, collaborating on the management of different clients' PPC campaigns together. I was particularly impressed by Cagri's ability to provide support as a team member in ensuring that client KPIs were achieved whilst also taking out time to develop himself personally.

E

Emmanuel Mang Dickson-Dieke

Performance Marketing Strategist, Hey Digital

It was a pleasure working with Cagri. He was a member of Paid Media team that I have managed. He was also pro-actively offering his help and sharing his ideas, delivering high-quality results on time and supporting other team members. Additionally, he's one of the most interesting individuals that I've had a chance to meet. A man of many crafts, talents and interests - he's very kind, sociable and caring.

D

Dominykas Semeklis

Performance Marketing Team Lead, Hey Digital

We've had the pleasure of working with Çağrı for over three years across our digital marketing activities. Throughout this time, he has consistently demonstrated professionalism, reliability, and a strong understanding of Google Ads and performance marketing. What I appreciate most is his proactive approach, clear communication, and willingness to continuously optimise campaigns based on data and business goals. He has become a trusted extension of our team rather than an external consultant. I would be happy to recommend Çağrı to any business looking for a knowledgeable and dependable digital marketing professional.

S

S. D.

Academia United


Brand Portfolio

Topstudy
Linguland

Selected Work

Estemine Güzellik MerkeziWebsite
Kemalpaşa FizyoterapistWebsite
Altıneller OkullarıContent Production
FizyonifContent Production
Deklare KafeContent Production
Altıneller OkullarıContent Production

Let's Work Together

Leave a message about open roles, collaboration, or anything else; I'll get back to you shortly.