ABOUT
Sırat Çağrı Özer
Senior Performance Marketing Manager, Paid Search & Paid Social
Istanbul / Adana
I started my career as a paramedic in emergency medical services. For five years I learned in the field how to make fast, accurate decisions in moments of crisis. Today I apply that same discipline to ad accounts with data: calm analysis instead of panic, measurable action instead of guesswork.
Profile
For 6+ years I have built performance marketing campaigns across Google Ads, Meta, LinkedIn, Bing, and Apple Search. I have worked with global brands such as Adidas, Koton, Allianz, ELCA, and Colgate-Palmolive, alongside SaaS and B2B tech companies. My focus is e-commerce and lead generation strategy, GA4 and GTM-based tracking architecture, and conversion-focused landing page optimization. I work bilingually in Turkish and English, with an approach that turns scattered data into ROAS and CPA gains.
Experience
WPP Media
2025 - presentPaid Search Manager · Istanbul
Leading enterprise paid search for Adidas, Koton, Allianz, ELCA, and Colgate-Palmolive.
Wavemaker (GroupM)
2022 - 2025Sr. Performance Marketing Executive · Istanbul
Multi-channel performance campaigns for global brands.
Academia United
2025 - presentPerformance Marketing Consultant (Freelance) · Remote
Led performance marketing for the merged study-abroad and language-school group.
Linguland
2024 - 2025Senior Performance Marketing Specialist (Freelance) · Remote
Lifted qualified lead rate by 110% across multi-market student acquisition.
Topstudy.com
2023 - 2025Senior Performance Marketing Specialist (Freelance) · Remote
Cut CPL by 270% in the first quarter while lifting conversion rate by 70%.
Wheel AI
2023 - 2024Senior Performance Marketing Specialist (Freelance) · Netherlands
Partnered with the AI development team, feeding real account learnings into the product roadmap.
Ventuno Digital
2022Performance Marketing Specialist (Freelance) · Istanbul
Project-based work with B2C and e-commerce brands, planning and launching new campaigns across Google Ads and Meta.
Hey Digital
2020 - 2022Junior Paid Media Specialist · Tallinn
SaaS and B2B: Wiza, Lokalise, Wildeer, Pathwire.
Selected Results
YoY ROAS +30%
At the same spend
Unit cost -65%
+40% conversions
CPL -270%
+70% conversions in the first quarter
Qualified leads +110%
Multi-country lead generation
Skills
Education
Anadolu University
Public Relations & Advertising (BA)
Başkent University
Paramedic (Associate Degree)
Languages
Turkish
Native
English
Professional
Certifications
Let's plan your growth together
The first call is free, tailored to a performance plan for your business.