FOUNDER'S BACKGROUND
Sopartner
Founder: Çağrı Özer · Senior Performance Marketing Manager
Istanbul / Adana
Sopartner's founder began their career as a paramedic in emergency medical services. Over five years, they learned in the field how to make fast, accurate decisions in moments of crisis. Today we apply that same discipline to ad accounts at Sopartner: calm analysis instead of panic, measurable action instead of guesswork.
Founder Profile
Sopartner's founder has spent 6+ years building performance marketing campaigns across Google Ads, Meta, LinkedIn, Bing, and Apple Search, working with global brands such as Adidas, Koton, Allianz, ELCA, and Colgate-Palmolive, alongside SaaS and B2B tech companies. Built on that experience, we at Sopartner focus on e-commerce and lead generation strategy, GA4 and GTM-based tracking architecture, and conversion-focused landing page optimization. We work bilingually in Turkish and English, turning scattered data into ROAS and CPA gains.
Experience
WPP Media
2025 - presentPaid Search Manager · Istanbul
Leading enterprise paid search for Adidas, Koton, Allianz, ELCA, and Colgate-Palmolive.
Wavemaker (GroupM)
2022 - 2025Sr. Performance Marketing Executive · Istanbul
Ran multi-channel performance campaigns for global brands.
Academia United
2025 - presentPerformance Marketing Consultant (Freelance) · Remote
Leading performance marketing for the merged study-abroad and language-school group.
Linguland
2024 - 2025Senior Performance Marketing Specialist (Freelance) · Remote
Lifted qualified lead rate by 110% across multi-market student acquisition.
Topstudy.com
2023 - 2025Senior Performance Marketing Specialist (Freelance) · Remote
Cut CPL by 270% in the first quarter while lifting conversion rate by 70%.
Wheel AI
2023 - 2024Senior Performance Marketing Specialist (Freelance) · Netherlands
Partnered with the AI development team, feeding real account learnings into the product roadmap.
Ventuno Digital
2022Performance Marketing Specialist (Freelance) · Istanbul
Worked on project-based engagements with B2C and e-commerce brands, planning and launching new campaigns across Google Ads and Meta.
Hey Digital
2020 - 2022Junior Paid Media Specialist · Tallinn
Worked with SaaS and B2B brands: Wiza, Lokalise, Wildeer, Pathwire.
Selected Results
YoY ROAS +30%
At the same spend
Unit cost -65%
+40% conversions
CPL -270%
+70% conversions in the first quarter
Qualified leads +110%
Multi-country lead generation
Skills
Education
Anadolu University
Public Relations & Advertising (BA)
Başkent University
Paramedic (Associate Degree)
Languages
Turkish
Native
English
Professional
Certifications
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